About Us

Novir is committed to providing solutions to infectious diseases with reliable simple, rapid and cost-efficient products addressing significant healthcare and community challenges. Our focus on quality and clinical relevance stems from a group with combined global experience in healthcare of 80+ years solving healthcare problems every day. The company provides a programmatic approach to solving for infectious disease problems, by partnering with high-quality organizations delivering complete solutions working closely with its customers in government, healthcare, and employers.

Novir came about in a response to the Corona epidemic and its effects on communities and people struggling to find basic reliable inexpensive solutions to testing, and for that reason assembled its network and expertise to support the crisis at hand and struck valuable initial partnerships with other groups such as Noviral in Sweden and Assurance laboratories in Wisconsin. Novir is equipped to address immediate issues with testing capacities and has the vision to become the preferred local choice in providing testing solutions with quality and reliability.


Alexander Kempe
Alexander KempePresident
Mr. Kempe has two and a half decades of operating and investment management experience in the healthcare industry, in majority with GE Healthcare (“GEHC”) in a number of strategic, operational and financial leadership positions in the U.S. and in Europe.
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Craig Loomis
Craig LoomisVP, Sales & Marketing
Mr. Loomis has 27 years of global product development and marketing experience in the healthcare industry, the majority with GE Healthcare (GEHC) in several products management and marketing management roles stretching across three continents.
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Dirk Steinert, MD
Dirk Steinert, MDChief Medical Officer
Dr. Steinert has over 25 years of clinical practice. He has an active clinical practice and board certified in internal medicine and pediatrics and has held various clinical leadership positions, in majority within Ascension WI.
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Peter Klug
Peter KlugDirector of Channel Development
Mr. Klug has 25 years of global leadership of experience in strategy, category management, innovation, product development, supply chain, marketing and consulting in the healthcare and manufacturing industries, with both start-ups and well-established firms.
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Robert Di Tullio
Robert Di TullioRegulatory Advisor
Robert Di Tullio is an experienced industry expert providing custom quality and regulatory solutions to the medical devices industry, specializing in diagnostics, as President of Di Tullio Consulting Inc., since 2013.
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Tom Meccariello
Tom MeccarielloDirector of Sales and New Business
Mr. Meccariello has more than 30 years of diagnostic Imaging (DI) product development, global operations management and six sigma quality leadership experience in the healthcare industry, the majority with GE Healthcare (GEHC).
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Andy Blanchard
Andy BlanchardProgram Manager
Mr. Blanchard has been creating elegant solutions for complex problems in the Healthcare and Manufacturing industries for the past 20 years. With experience across operations, technology, business intelligence, quality, and global supply chain.
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Medical Advisory Board

Dr. J. Kong
Dr. J. KongLed eSARS outbreak program 2003 in HK
Dr. James Kong is a surgeon with a special interest in breast, head & neck surgery, especially the holistic care of breast cancer patients…
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Dr. T. Nuckton
Dr. T. NucktonPulmonary and Critical Care
Dr. Tom Nuckton is a pulmonary and critical care physician in Northern California. He graduated from the UHS/Chicago Medical School, completed residency…
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Dr. R. Lyon
Dr. R. LyonPhysician and Administrative Leader
Dr. Lyon is a board-certified radiologist specializing in Diagnostic and Interventional radiology. He earned a Bachelor of Science…
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Ilke Panzer
Ilke PanzerCEO CLIA Lab, ex GE Healthcare
Ilke Panzer is the CEO of Assurance Laboratories, which is dedicated to drug testing and medication monitoring. Her passion is innovation and successful implementation of medical breakthroughs to solve healthcare issues.
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Eric V. Jackson, Jr. M.D., M.B.A.
Eric V. Jackson, Jr. M.D., M.B.A.Healthcare Delivery Science and Workflow
Eric V. Jackson, Jr. M.D., M.B.A., recently served as Senior Vice President and Chief Medical Officer for Masimo, Inc. a global medical technology firm specializing in non-invasive patient monitoring.
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